The characters never rise above their outlines, with the exception of Richard McAllister (Ioan Gruffudd), a legendary television exec from across the pond. He feels awkward in this vapid land of glitz and glamour, and he generally wants to make Mike's project the way Mike sees it, but the demands from Lennie (Sigourney Weaver), the head executive at the network, throw him into a moral quagmire that would've been the driving force of another movie. His is the most, and perhaps only, arc the movie really has and Gruffudd, sporting his native British accent shines in a role that shows that, hey, he could do a great Reed Richards if given the material! He made every scene he was in better, and helped drag his co-stars down to reality.